Korean haircare, brought to the Gulf with care.

A market-entry partner for Korean haircare brands

We're based in Abu Dhabi, and we're Korean. We help Korean brands enter the UAE the right way: through salons first, at a pace that protects the brand. We handle testing, registration, logistics and local relationships, so you don't have to build a team here before you know the market works.

Heat, hard water, and customers who pay for quality.

A real need, an open shelf.

UAE consumers already spend on premium haircare, and K-beauty has strong awareness here. But Korean haircare is still underrepresented on salon shelves. The climate and desalinated water create real, daily hair problems such as dryness, frizz and scalp stress. Abu Dhabi and Dubai salons are relationship-driven, so the right introduction matters more than ad spend.

Why the UAE, why now

A real need, an open shelf.

How it works

Test

Salon trials in Abu Dhabi, with real feedback from stylists and clients.

Register

Product registration and labelling for the UAE market, plus cargo and customs.

Operate

Low-volume orders to a small set of partner salons. We prove sell-through before scaling.

Scale

Expansion to Dubai salons, retail and online once demand is proven.

Starting with scalp and repair.

Our first pilots focus on treatment masks and scalp care, the categories where UAE salons see the clearest need. We're selecting a small number of Korean brands for our first salon trials in Abu Dhabi.

Let's bring your brand to the Gulf.

We're looking for the brands for our first salon pilots. If you make haircare you're proud of, we'd like to hear from you. We reply in Korean or English.

한국 헤어제품을 아랍 시장에 선보이세요

한국 헤어케어 브랜드를 위한
UAE 진출 파트너

아부다비에 기반을 둔 한국인 운영 파트너입니다. 살롱 채널부터 시작해 브랜드 이미지를 지키는 속도로 UAE 시장에 진출하도록 돕습니다. 테스트, 제품 등록, 물류, 현지 네트워크까지 맡아, 시장성이 확인되기 전에 현지 조직을 꾸릴 필요가 없습니다.